Seeing the essence in people—their core values, strengths, and potential—has always come naturally. That same ability to see clearly is also what draws me to branding—which, at its core, is about recognizing the essence of a person or project and translating it into a clear form.
Branding
This natural attunement to the essence of things—combined with a decade of experience as a brand manager for National Geographic—has shaped how I help people and projects express their core identity and offerings with clarity. My branding work includes brand photography, website design, and cohesive visual storytelling. Projects are most aligned when I photograph and design the site, allowing for a clear throughline of tone, texture, and intention. Photo projects vary depending on scope; websites begin at $3,000.
ConnectION
Connecting people—founders, creatives, investors, and builders—often happens naturally. With the ability to hold multiple visions at once, meaningful intersections become clear—points where collaboration can move each project forward. That’s where the connection is made. If you have a project and need a connection, reach out and tell me about it—there’s a good chance I can help connect the dots. While I can and do make one-off introductions, I’m most drawn to equity-aligned roles—where my ability to connect, clarify, and catalyze is recognized as part of the foundation.
Being rewarded for the value Offered
– Equity Stake
As a co-architect of the collaboration, JL Consulting receives equity in the project or venture that emerges from the connection I’ve facilitated and helped shape.
– Consulting Retainer or Role
In an advisory or consulting role, we help hold the long-term vision, manage alignment between people, and ensure the integrity of the shared aesthetic, brand, or mission in an ongoing way.
– Success-Based Commission or Finder’s Fee
If a direct investment or funding is facilitated through our introduction, we receive receives a commission or fee based on the value of the deal.
If a partner receives a commission from a connection facilitated, we receive a commission or fee based on the value of the deal.
– Shared Business Ventures
Create the business model or platform that promotes a person or project—through forms such as books, courses, or media—the resulting business is structured as a shared equity venture between JL Consulting and the individual or entity it elevates.
– Co-Creation Partner
In cases where the project grows into a larger initiative or ecosystem, JL Consulting remains a core partner in its expansion—helping shape future strategy, partnerships, and growth.
Why defining my role matters
My role has often lived in the invisible: absorbing people’s visions, holding them in my mind and heart, and drawing in the right people, resources, and conditions needed to bring them to life. I move between worlds—between what’s emerging and what’s ready to take form—translating the unseen into the material.
Until now, this work has been hard to name. But defining what I do—and structuring how I can be rewarded—frees me to share more openly. It invites the right collaborators into the circle and ensures that everyone involved, including me, is honored for what they carry. This is the seed of a consulting practice—growing and connecting circles of aligned influence and purpose.